Top Beauty Trends of 2024

Trends come and go but things on the internet are going to stay there forever! Every year, we see more and more trending beauty ideas, which makes it so difficult to filter through the good, the bad, and the absolutely not. Let’s check out some of the biggest beauty and skincare trends of 2024.

Lymphatic Drainage Massages – Sign Me Up!

We know that regularly scheduled massages are beneficial for your overall health and your body, but we're also not made of money. The rising trend of lymphatic drainage in 2024 gifted us with how-to's and tutorials galore all over TikTok, Instagram Reels, and YouTube Shorts! Trust us, our saved folder is overflowing with facial massages to follow.

Depuffing, sculpting, improving circulation, and the promise of glowing skin are all reasons we've tried out a few face yoga massage techniques of our own. If you have a gua sha stone (or even a spoon), you can use the tool to follow the curves of your face, starting in the middle and working towards the ears and down the neck. We love using our essence & serums to create a smooth, slippery surface to allow the stone to slide without pulling or tugging on the skin.

If you're anything like me, sometimes the thought of grabbing a gua sha stone or jade roller feels like a huge production, and I just cannot be bothered. This is where your hands come in for the rescue! While applying your essence, serum, or face oil, your pointer and middle fingers can act as a substitute. Bend your fingers and gently cradle your jawline in between your two knuckles. Continue this motion starting at the middle towards your ears and down your neck in one direction only. Repeat with your cheekbones, and brow ridge for a quick DIY massage.

We're leaving toxic relationships behind and we're getting rid of toxins in our body. Done and done.

Underconsumption Core

A 12-step skincare ritual? In this economy? 2024 gave us an appreciation for embracing a minimalist lifestyle. This means we need skincare products that do more with less. Catering a routine to your skin’s needs (and not just using products because they're popular on SkinTok) is the most effective way to achieve your skin goals.

Our Sensitive Skin beauties can find comfort finding a Gentle & Mighty 3-Step Ritual. This perfect trio can fix even the most stubborn skin concerns with Sunflower Seed Oil, Cottongrass, and Damask Rose Water. Gently cleanse, moisturize, and refresh even the most sensitive skin.

Simplicity and only buying what you need is the key for underconsumption. If you're struggling with breakouts and acne-prone skin, guess what? Using too many products can make your skin worse. So much worse. Simplifying your routine to Break Up with Breakouts can actually get your skin to rebalance and break up with those breakouts. Cleanse, tone and strengthen your skin's natural defenses with Mandarin Orange, Tea Tree Oil, Witch Hazel, Ginseng, Carob, and Niacinamide.

Find what works for you and don’t be pressured to use more products (unless it's sunscreen because it's 2024 and we don’t want to hear excuses why you're not wearing SPF, ok?).

"Hi everybody, my name is Stacie, my hobbies include cuticle care, and the E! network!"

We'll keep this one bulletproof. Nail art, trendy designs, or even a simple, clean manicure would not deliver if your cuticles were dry and cracked. Slugging videos were all the rage in 2023 and we're here to remind you that our award-winning Revitalizing Jelly Treatment can be used on your hands in 2024, too! An easy self-care task we can do every day, so grab a jar and massage onto your cuticles to lock in moisture and protect your skin.

Winter is coming and dry skin is not invited.

Skin Barrier Repair

Taking care of your skin can feel like a full-time job! A compromised skin barrier can lead to redness, irritation, dryness, acne, and itchiness. Focusing on basic skincare steps can help maintain a healthy barrier or even recover the overall health of damaged skin.

Your skin acts as a shield protecting your body from environmental aggressors. It also keeps your skin balanced and hydrated, getting you one step closer to your skin goals. Follow these simple steps to repair your skin barrier and get it ready for the stress of the holiday season:

• Gentle Cleansing: Clean your face with a daily cleanser. If it feels like your skin is stripped and tight after use, you should swap out your cleanser with a more moisturizing, less drying option. A purifying cleanser should be nutrient-rich and gentle on your barrier.
• Seal in Moisture: Moisture is your friend! Oily skin, dry skin, sensitive skin, acne-prone skin, and everything in between need a moisturizer. Applying a moisturizer in the morning and evening ensures your skin is properly nourished. Your skin will recover through its natural repair cycle overnight and keep your skin protected from external stressors during the day.
• Protect Daily: If you're not wearing sunscreen every time you step outside, you might as well ignore all the progress in maintaining a healthy skin barrier. UV damage caused by the sun and exposure to pollution can aggravate skin concerns and undo all the hard work your skin routine is doing for you. Consistent SPF use is super important for skin barrier function and for glowing, radiant skin.

2024 is winding down and we're excited to see where the beauty and skincare industry goes in 2025. Head to our Instagram page @nuriabeauty and let us know what global beauty wisdom and products you want to see next.

 

About the author, Jasmin Figueroa
Jasmin is an accomplished formulation scientist and skin health expert who has spent her career listening to consumers and developing products that rock. A founding member of the Nuria community, she loves traveling with her family, chilling with her friends at the beach, and will totally judge you if you don’t wear SPF.