Top Beauty Trends of 2025
Wow, can you believe it's already the end of 2025? It feels like just yesterday we were ringing in the new year, full of predictions and hopes for what beauty innovations would grace our vanities. And what a year it's been! From groundbreaking tech to a renewed focus on holistic well-being, 2025 definitely delivered some unforgettable beauty moments. Let's take a stroll down memory lane and revisit the top trends that truly defined our beauty routines this year.
1. The Rise of Skinimalism 2.0: Less is Still More, But Smarter
Remember when skinimalism first emerged, encouraging us to strip back our routines? Well, 2025 saw its intelligent evolution. It wasn't just about using fewer products, but about using smarter, multi-tasking formulas packed with targeted active ingredients. Our faves are serums that eliminate other steps in our routines by combining advanced barrier support and antiaging benefits, like our Skin Restoring Serum. Consumers became even more ingredient-savvy, demanding transparency and efficacy above all else. Our skin felt the benefits, looking naturally radiant and less burdened by unnecessary layers.
2. Hyper-Personalization: Your DNA, Your Beauty
This was arguably the biggest game-changer of the year! 2025 was all about beauty tailored to you. Advanced AI and at-home diagnostic kits became more mainstream, allowing exploration into truly personalized skincare, haircare, and even makeup formulations. We felt seen, and our routines were more effective than ever before. Can’t afford a pricey DNA evaluation? Us either! But our skincare quiz can help you curate a personalized ritual without the hefty price tag. Personal and affordable!
3. Microbiome-Friendly Skincare: Your Skin's Best Friends
Forget harsh exfoliants and aggressive treatments. 2025 is all about nurturing your skin's delicate ecosystem – its microbiome. The year saw a surge in products packed with prebiotics, probiotics, and postbiotics designed to balance and strengthen your skin barrier. Our Byrdie Eco Beauty Award winner was ahead of the trend – Nuria’s Revitalizing Jelly Night Treatment has both Bilberry and Safflower, two potent sources of prebiotics, which help balance, hydrate, and replenish the skin for a plump glow.
About the author, Naomi Furgiuele
Naomi is the founder of Nuria and a self-professed nerd with a love for all things science and skin care. She’s had a hand in product development for some of the biggest global beauty brands in the business, gets some of her best ideas while out on a run, and loves her exfoliator almost as much as her awesome family.