The Nuria Philosophy

At Nuria, everything we do is to help you look, feel, and be bright.

We believe knowledge should be shared, so we infused global beauty wisdom into products designed to make your skin glow.

We believe you should feel good about what you put on your skin. Our products are clean, effective, vegan, cruelty-free, and satisfaction-guaranteed. If you are not happy, we will offer you an exchange or your money back.

We dream of a world where all women have a chance to grow and flourish. That’s why Nuria contributes a portion of all sales to girls’ education. With every Nuria purchase, a girl is closer to becoming the first in her family to graduate high school.

Nuria, meaning brightness and light, embodies the possibilities of when women come together. By curating and sharing beauty wisdom, we become a community creating a light for the future.

Nuria.  Look. Feel. Be. Bright.™

Founder's Story

During my career developing skincare products, I discovered women around the world used different beauty rituals to address skin problems arising from where they lived. They turned to local, natural ingredients to create their own solutions. Over time, I realized the skin problems they faced were becoming more universal and women everywhere could benefit from these gems of skincare wisdom tucked away in different regions of the world.

While I traveled my two girls were never far from my mind.  As I met new people and learned about their families, my desire to help build the next generation was reinforced.  I also saw that women did not all have the same opportunities and that women’s education was the key to so many other positive changes in communities, including healthcare and financial stability. I remember a family in India who invested everything they had in their only child, a daughter. The parents were so hopeful, and it made me wish every girl could have such an opportunity to grow.

Nuria was inspired by connecting these two dreams: to share skincare wisdom with all women and to support girls’ education. As a Nuria community, we are better together. We have a lot to learn from each other, and it begins with how we care for ourselves and how we help the next generation reach their potential. For women, there should be no limits.

Thank you for joining me on this journey.

Founder, Chief Strategy Officer, & Chief Curator